Do you trust hotel review sites? [Infographic]

Copenhagen's elegant Hotel D'Angleterre re-opens May 1 after a 2-year re-do (Chris McGinnis)

Copenhagen’s elegant Hotel D’Angleterre re-opens May 1 after a 2-year re-do (Chris McGinnis)

Nearly every traveler I know (including me) checks out hotels on TripAdvisor before making a booking. I’m sure you do, too. Right? The infographic below provides an interesting look at how travelers use the review sites and what makes them trustworthy. It also provides some tips on spotting “fake” reviews. (The infographic was prepared by Olery, an online reputation management company for hotels.)

How do YOU feel about hotel review sites? Do you use them? Trust them? Other than TripAdvisor, which sites do you find most helpful?

Please leave your comments below!

HotelReviews-olery-infograph-FULL

Chris McGinnis

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  • x1achilles

    Its only a matter of time before the hotels get smarter and get their own software to make their “planted” reviews look realistic.

    A friend who works at the Marriott run Lodge at Sonoma says they plant reviews on a regular basis…however, to be fair, this is completely unverified.

  • http://twitter.com/jenngaines Jennifer Gaines

    I generally pay more attention to official ratings (like AAA Diamond), hot lists from top magazines and blogs or I ask a friend who’s traveled to the destination. I also peruse sites like Jetsetter and Vacationist because of their luxe selection and curation!

  • Norman B

    I don’t find TripAdvisor to be very helpful as the reviewers are so random and often have completely different tastes and requirements of a hotel, that don’t accord with mine. I much prefer curated lists, organised by people who are professionals with writing and editing skills which allow me to determine what I (as opposed to someone else) would like. My biggest disappointments in hotels have come when it’s been a small place, not in the main paid-for guides, and I’ve relied on TripAdvisor.

  • Norman B

    I don’t find TripAdvisor to be very helpful as the reviewers are so random and often have completely different tastes and requirements of a hotel, that don’t accord with mine. I much prefer curated lists, organised by people who are professionals with writing and editing skills which allow me to determine what I (as opposed to someone else) would like. My biggest disappointments in hotels have come when it’s been a small place, not in the main paid-for guides, and I’ve relied on TripAdvisor.

  • http://www.facebook.com/profile.php?id=100001181202758 Michael James

    I use and have written up a review or two regarding Hotels I have stayed in. If I have a complaint, I will include photos. I also have hear back from Hotels and received a benefit on the next visit.

  • ray

    I trust trip advisor because this are travellers in all walk of life. I cancelled some hotel reservations because of bad reviews and choose hotels that has good reviews. So far all are good and right on the money. I never trust a review by a reputable reviewer as they get paid to do this not actually how they see it as a backpacker traveller.

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