After months of working to integrate Virgin America into its system, Alaska Airlines has finally set a date for the end of Virgin’s identity as far as its flights are concerned.
As of April 25, 2018, customers will no longer be able to book Virgin America flights under that identity, according to a report in FlightGlobal.com, which said it learned of the date from an internal Alaska Airlines memo and subsequently confirmed it with the company.
Starting on that date, flights operated by Virgin’s fleet of Airbus single-aisle A320-family planes will be listed as Alaska Airlines flights, and users of Virgin’s app or website will be redirected to the Alaska Airlines website. The A320 flights are currently bookable through Alaska’s website, but are listed as Virgin America flights.
The company expects to bring Alaska and Virgin together under a single operating certificate starting January 11 of next year.
Meanwhile, American Express has notified cardholders that Virgin America will no longer be a part of its Membership Rewards program effective November 1 of this year. As of that date, “members will no longer be able to transfer Membership Rewards points to a Virgin America Elevate account,” AmEx said. Transfers made before that date will still be honored, the company said in a mailing to members.
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