Icelandic low-cost carrier WOW Air will be adding a new business-travel-friendly option for West Coast travelers this summer: premium seating.
The new section (called “Big Seats”) is going into WOW’s A330s on its routes to Reykjavik from San Francisco, Los Angeles and Miami, probably starting on some aircraft by June 1, according to Conde Nast.
A WOW Air spokesperson told TravelSkills: “The Big seat (pitch is 37″+) is an entirely different seat, bigger with a foot rest and will at first only be in our A330 planes.” WOW Air also said that the seat would be Avianor model 5810, which we cannot find online. However, Zodiac Aerospace makes a seat with a model number 5810, which it says is a premium economy seat (pictured below). Perhaps it will mimic the larger premium economy seats now flying on Norwegian Air’s B787s? We’ll just have to wait until we get more details from Wow Air.
The section will offer 37-inch pitch (vs. 31 in regular economy), and fares for the premium seats will include carry-on bags, checked bags, in-flight food service and priority boarding – as opposed to its regular economy pricing, which includes nothing but the ride and a single under-the-seat personal item. Other amenities and services all incur extra fees. The airline has not yet indicated what level of premium passengers will pay for the premium seating, which will be sold as “WOW Biz.”
However, the carrier is also said to be planning a new fare category called WOW Plus, which will buy a regular economy seat, a carry-on for the overhead bin, a single checked bag, and cancellation protection.
As the airline continues its U.S. expansion, offering very-low-cost base fares from the U.S. to Iceland and to points in Europe via a Reykjavik connection, it appears to be broadening its marketing to appeal to business travelers as well as backpackers.
Have you flown WOW Air yet? Would you? Please leave your comments below.