British Airways’ parent International Airlines Group (IAG) is making good on its promise to take on Norwegian Air by announcing new low-fare service from California to Spain this summer, with one-way fares starting at $149.
The new airline will be called Level and will operate Airbus A330s from Barcelona to Oakland and Los Angeles. The schedule calls for three flights a week to Oakland starting June 2, and twice-weekly LAX frequencies beginning June 1.
Starting base fares are $149 one-way, IAG said, and tickets are on sale now at www.flylevel.com. As with other low fare carriers, you’ll pay fees for checked bags, assigned seats and food, but even with those, this is still a good deal.
The Level A330s (operated by Spain’s Iberia Airlines at first) will have 21 premium economy and 293 regular economy seats.
Economy seats on the A330 are configured 2-4-2 with 30 inches of pitch. Each seat gets a 9-inch seatback video screen.
Premium economy seats have slightly wider armrests and 37 inches of pitch and larger 12-inch video screens. A premium economy fare (about $1,300 round trip) also includes a checked bag, a carry-on bag, in-flight meals, advance seat selection and in-flight movies. Inflight Wi-Fi starts at $9.65.
What’s more, flights on Level will be included in IAG’s Avios loyalty program, which is also a feature of its other subsidiaries (BA, Iberia, Aer Lingus and Vueling). However, we don’t yet know how many Avios members will earn.
Norwegian announced last fall that it plans to begin new 787 service to Barcelona from Los Angeles starting June 5 and from Oakland beginning June 7. It was initially offering one-way fares starting at $199.
In addition to the U.S. service, Level will fly from Barcelona to Buenos Aires, Argentina and to Punta Cana, Dominican Republic. At Barcelona, passengers will be able to connect to intra-European flights on IAG’s Vueling subsidiary.
“Barcelona has been chosen as the first European city for the launch of IAG’s new operation but LEVEL will look to expand its flights from other European cities,” IAG said.
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