Did you know that July is the busiest month of the year for air travel? As summer crowds begin to swell at SFO, frequent travelers are increasingly facing longer than expected lines at security… except for those who subscribe to the $179 CLEAR card, which cranked up operations at SFO in May.
From the looks of this photo, regular security lines during peak summer season are becoming reliably long, while CLEAR lines are reliably short…or even non-existent.
CLEAR is not revealing how many new subscribers it has in the Bay Area right now– the only number I could coax out of them was that members had used CLEAR lanes 600,000 times since the service re-started in 2010. The company also claims that 80% of its users in Denver and Orlando have returned since the company re-opened CLEAR lanes at airports in those cities. Prior to shutting down in 2009, CLEAR had 40,000 members in the Bay Area.
Currently, CLEAR has cranked up service in Orlando, Denver, San Francisco and just this week at Terminal E at Dallas Ft Worth. While it says it is working on getting back into other airports, it won’t name names.
To convince more of us to jump for the $179 annual subscription, CLEAR has started to layer on extras meant to appeal to frequent travelers. For example, they are offering a free one-year gold membership to the Regus network of workspaces and offices around the world. New members can also get a free three-month trial of of TripIt Pro, a service that helps travelers consolidate and keep track of their travel reservations. They are also offering free two-month trial memberships to those who have never been CLEAR members before.
Even with airline elite status, security lines are still rather unpredictable, especially in airline hub cities with a lot of frequent flyers (i.e. United hubs here at SFO or in Denver) so CLEAR execs are heavily promoting how having a CLEAR card provides predictability and no surprises when it comes to airport security. For a busy business traveler, this means leaving for the airport at the last minute and knowing that you won’t face a long wait at airport security.
Is that peace of mind worth $179 a year? Are airport security lines still a hassle or headache for you? Have your tried or re-activated your CLEAR membership? I’m waiting to renew mine until my heavy travel schedule kicks in this September. What about you? Please leave your comments below!
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