Over the last year, I’ve been hearing a lot about the new Aloft hotel brand from Starwood. Since I have not had the chance to sleep over in one yet, I asked for a tour of the Aloft San Francisco Airport, one of the three Aloft hotels in the Bay Area—all of which have opened in the last year.
With my camera and notepad I met up with hotel sales & marketing manager Janfred Agarao who showed me around the hotel located on Millbrae Ave just south of SFO.
Here’s what I saw and learned.
>The Aloft brand is billed as “A Vision of W Hotels” and it’s clear that the W is from where the new chain’s quirky and colorful spirit comes. The SFO property was the 62nd Aloft hotel to open—Starwood expects to have 80 by the end of this year. The other Bay Area locations the Aloft Silicon Valley, located in Newark, which used to be the old W Silicon Valley, and the Aloft Cupertino, near the Apple campus.)
>Most Aloft hotels are built new-from-the-ground-up, but this building started out in the 60’s as the Thunderbird Hotel (which starred in the film, Bullitt), and most recently was a Clarion hotel. Starwood came in and took the building down to the studs and added brand new space, so the look and feel is brand spanking new.
>The six story Aloft at SFO opened last September with 252 rooms. Its average rate is about $239 per night. Occupancy is healthy—the hotel regularly sells out on midweek on Tuesdays and Wednesdays, but struggles to fill up on weekends (which is when rates take a tumble to the $150 range).
>Most Aloft hotels are located in suburbs, near airports or on the fringes of major downtown areas. For example, New York City locations are in Harlem and in Brooklyn.
>The lobby of the Aloft at SFO is big, bright and lively—the hotel calls it the “remix area” and there’s room for small groups to gather, communal tables, an unusual blue pool table, free wi-fi, and electrical outlets all over the place. Stationary iPads are available for browsing or making reservations via OpenTable. There are also two desktop computers and a printer.
>Food service is “grab and go” with a wide variety of snacks, such as prepared salads and sandwiches Butterfingers, trail mix or Doritos, Ben & Jerry’s ice cream or It’s It bars are available for sale. Guests who want a full service meal can walk across the parking lot to the Westin hotel.
>Agarao said that the busiest time in the lobby is morning and during happy hour, from 5-8 pm when there’s live acoustical music and discounts on snacks, beer and designer cocktails at the WXYZ bar– muddled watermelon martinis anyone?
>While Starwood is clearly trying to cater to a younger crowd with the Aloft brand, Agarao said guests generally range from 20 to 50 years old.
>Beds in nearly every room at the Aloft are placed opposite the window instead of lining up along side it as they do in most hotel rooms. Good feng shui? Who knows? But rooms appear modern, comfortable and well appointed with Bliss bath products, coffee makers and quirky touches like retro-clocks.
>Rooms located on the hotel’s 6th floor offer excellent views of planes taking off and landing on SFO runways…a hypnotizing sight…and only minimal rumbles from jet blasts.
Have you stayed at an Aloft hotel yet? Let us know what you think! Please leave your comments below!