Better, faster, “free-er” wi-fi at Hilton, others

Today Hilton (finally) announced that starting later this year it would offer free wi-fi to all guests except those who book through online travel agencies such as Expedia.

Until today, Hilton lagged behind most other major hotel chains in rolling out more liberal complimentary wi-fi offerings.

There are a few wrinkles to Hilton’s offer:

First, only top-tier Diamond HHonors members get free “premium” wi-fi— you know, the faster option that allows users to stream video, upload and download photos and crank through emails with large attachments. This starts in the “second quarter.”

Everyone else gets “standard” wi-fi— you know, the one that allow you to skim through email, Twitter and Facebook, check flight status or make an OpenTable reservation but that’s about it. (This goes into effect in August.) If you want a faster connection, you’ll have to pay up.

Unfortunately, new free wi-fi policies don’t apply at Hilton properties where there is an irritating “resort fee.” (UPDATE from Hilton: Diamond members who book directly through a proprietary Hilton channel or through one of our corporate travel partners will be upgraded to complimentary premium Wi-Fi at our hotels where there is a resort charge.)

Hilton was smart to add that guests who book via corporate travel departments or agencies will still get the free wi-fi.  When Marriott announced its “free” wi-fi, bookings made via corporate travel managers and corporate travel agencies were not included, leading to loud squawks.

Related: Hilton’s current double points promo

So far, Hyatt’s free wi-fi policy comes with the fewest strings attached— starting last month, Hyatt offers every guest fast, free wifi, regardless of how they booked their stay or their loyalty program status. Still, only Diamond and Platinum Gold Passport members get free premium wi-fi.

What are your thoughts about the difference between “premium” or “enhanced” versus “standard” hotel wi-fi? Is a standard connection enough for you? Please leave your comments below!

Here are the details of Hilton’s announcement today:

What are your thoughts about the difference between “premium” or “enhanced” versus “standard” hotel wi-fi? Is a standard connection enough for you? Please leave your comments below!

—Chris McGinnis

Did you miss our Weekend Editions? No probs! Here ya go: 

New transcon biz class + United mistake + Seattle + Cruise for miles + Marriott expiring

Southwest growth spurt + Better food? + Wi-fi on Delta + Hilton double + Whatever!

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