Delta is experimenting with a new boarding process in Atlanta that looks a lot like the process United implemented a few years ago. It’s also apparently adding an olfactory element to the jetway.
While pundits joke that United execs wear WWDD wristbands when it comes to decision making (“What Would Delta Do”) it now seems that Delta might be taking some cues from United… or Southwest when it comes to boarding.
While Delta has not confirmed this to TravelSkills, we’ve heard from readers about an experimental boarding process that has Medallion (elite) level members line up for boarding in labeled lanes. It appears very similar to Southwest’s infamous “cattle call” that’s equally loved and derided. And even more similar to United’s new boarding process- see image below and compare it to what you see above.
Here’s what TravelSkills reader GH said in an email:
“Have you seen this? I had a flight to DFW on Monday night but they had these lanes set up for Premium, Sky and Zone 1 at gates B7 and B8 at ATL. As Zone 1 boards they change the signs to Zone 2, etc. I was like ‘is this Southwest’? If it’s to get traffic out of the main spine walkway I kind of agree with it but ended up standing in my ‘lane’ for hour and a half due to a weather related delay. As we boarded they told us they were test gates and to provide survey feedback. Interesting…”
GH also send us an image of a Delta sign asking for feedback by going to this URL: www.delta.com/B7
There we found a survey that asked a lot of questions about the experimental boarding process, but the questions that stuck out were those about a new scent:
Both are referring to the scent in the jet bridge. G.H. told us: “Now that I think of it there was some kind of smell. Almost like it was a brand new jet way. The jetway also seemed a little narrower than usual.”
Which means that Delta is probably pumping in some sort of olfactory sensation designed to calm us down or make us feel better.
Have you boarded a Delta flight at ATL’s B7? What do you think of the idea of airlines copying the now standard hotel industry practice of using aromatherapy in public spaces? Please leave your comments below.
NOTE: Be sure to click here to see all recent TravelSkills posts about: A new type of travel package + Southwest adds Oakland-Atlanta nonstop + More power in your pocket at Marriott + Airline CEO dismissed + Delta’s first class summer sale