American’s new Premium Economy section will have leather seats in a 2-3-2 layout. (Image: American Airlines)
American Airlines said it plans to install a Premium Economy section into its long-haul international aircraft over the next few years.
American already offers Main Cabin Extra seating — the same configuration as regular economy, but with more space between the rows — but this will be a true premium economy option, located between Business Class and Main Cabin Extra, the company said.
The new Premium Economy section will align American’s international in-flight product offerings with those of key Oneworld alliance partners including British Airways, Japan Airlines, Cathay Pacific and Qantas.
The new section will offer leather seats in a 2-3-2 configuration with 38 inches of pitch and more width than regular coach. Customers in Premium Economy will get noise-reducing headphones and personal on-demand entertainment systems with larger touch screens; amenity kits; and AC power outlets and USB ports at every seat.
A seat in Premium Economy will also entitle passengers to priority boarding and the right to check up to two bags for no fee, American said; and they’ll get an enhanced in-flight meal service and free alcoholic beverages.
But it will be almost a year until the first Premium Economy section makes its debut. American said that will be on its new 787-9s that start to enter service in late 2016. Those aircraft will have business class, Premium Economy, Main Cabin Extra and regular economy seating. The new section will also be in the new Airbus A350s that American has ordered for delivery starting in 2017.
The company said it will also retrofit all its 777-300ERs and -200ERs as well as 787-8s and Airbus A330s over the next three years to include Premium Economy seating along with Business Class, Main Cabin Extra and regular economy. The 777-300ERs will still offer First Class as well.
American’s aging 767-300s will not get Premium Economy because they are slated to be retired in the coming years.
The company has created a new web page giving details of its Premium Economy service, as well as an interactive video tour of the section.
American currently offers free Main Cabin Extra upgrades for AAdvantage and Oneworld elites and customers who buy full-fare coach tickets. But its Premium Economy announcement said nothing about upgrade options for that section, or the price differential between regular economy and Premium Economy.
The news from American puts pressure on its major U.S. rivals, United and Delta. Will they follow the same path and install a true Premium Economy section on long-haul flights in order to keep their share of the market that might prefer that option? Time will tell.
Readers: Do you think major U.S. carriers need a true Premium Economy option on their international routes? Would you buy a seat in Premium Economy? Post comments below.
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I agree completely. Having just returned from Beijing last month on one of AA’s decrepit 777-200s on a J upgrade, I was amazed at what they are still calling “Business Class” (as were most of the people around me based on the chatter). I remember being favorably impressed with that service 15 years ago, but their new PE product looks as good or better (especially when factoring in the threadbare condition of their aging cabins). I don’t know if I can endure flying another year on their under-maintained fleet with the new management regime being what it is. Platinum status is in a downward spiral with no bottom yet in sight (not flying enough for EXP anymore is a double-edged sword), so being a half-million miles short of lifetime Platinum puts me in a conundrum. Flying foreign carriers internationally is almost always a better experience in any class of service, although some of the discounters and secondary Chinese carriers are putting even that truism to the test. Products such as this could help ease the pain, although the most likely outcome is that it will be priced outrageously and serve only as a way to further downgrade “elite” status benefits. Sigh.
Just another way to increase the yields . To take a guess, the price of these new seats will be double the regular economey seats. Cheaper than J .
This is a God-send and something that International carriers like Virgin and British Airlines are doing. It’s sensible and a humane way of travel. Just got off a L.A. to Washington flight in coach on United’s new thin seats. Half the folks complained to flight attendants on how even in economy plus it’s uncomfortable and they are now closer in the seats. Another weird thing in the middle of economy plus in rows 14 and 15, they are not economy plus seats and you can hardly walk through to get to the window seat it’s so narrow.
Airlines should be ashamed at what is happening with the inhumane ways they are asking people to fly on long haul flights.
Fist Class, Business Class, Premium Economy, Economy Plus, Economy, (and rumored Economy Minus)? Will the average flyer be savvy enough the distinguish between 5-6 classes of service?
Yawn. Give it a rest
Reminds me of the first generation of international business class a couple of decades ago.
Not if it becomes a new way for businesses to chow down on the American taxpayer’s dime.
Good news. Just having a wider armrest between seats makes a world of difference.
Great idea! Can’t wait to try it out.