Faced with a stronger West Coast competitor as Seattle-based Alaska Airlines and San Francisco-based Virgin America move toward a merger, Delta Air Lines is making a pre-emptive strike on the coastal market this week by extending its Shuttle product to Seattle.
Three years ago, the airline introduced Delta Shuttle service between Los Angeles International and San Francisco International, and starting on Wednesday (May 11), it will bring that concept to the Seattle-SFO and Seattle-LAX markets.
It won’t have much immediate impact on schedules – Delta currently operates eight flights a day in both markets – although the company did say it plans to expand its LAX-Seattle schedule to 10 daily roundtrips on weekdays starting May 23.
But it will bring a host of standardized extra services and amenities to those routes clearly aimed at capturing a bigger share of business travelers. Here’s Delta’s list of the Shuttle features it is introducing for SEA-LAX/SFO flights:
- Dedicated check-in counters exclusively for Delta Shuttle customers
- Gates located near security
- Complimentary newspapers for all customers including The Wall Street Journal, USA Today and Financial Times
- Assigned seating
- Two classes of service with complimentary upgrades for SkyMiles Medallion members when available
- Complimentary meals in First Class on all flights
- Complimentary Luvo snack box offered in Comfort+ on all flights
- Complimentary onboard snacks provided by Nourish Snacks in the main cabin
- Complimentary in-flight beer, wine, spirits and other beverages in all classes of service, including Lagunitas Brewing Company and Fremont Brewing Company craft beer and Starbucks coffee
- Access to in-flight Wi-Fi and free entertainment options through Delta Studio
- Convenient access to the new Delta Sky Club set to open in Fall 2016 (at SEA) on Concourse A
Delta will use a mix of 737-800 and 717s on the SEA-LAX route, and two-class E175s operated by Compass Airlines on the SEA-SFO route.
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