Big airlines all try to get involved with the communities they serve by sponsoring or contributing to various local venues or events. Delta does that too, but it just made a couple of moves that might have its public relations department wondering what its community relations department was thinking.
The first move was in Atlanta, where Delta has been a sponsor of the city’s landmark Fox Theater for 20 years. But now, according to the Atlanta Journal-Constitution , Delta plans to end that sponsorship when it expires next year.
Why? Because the theater had the audacity to rent out its space to Qatar Airways for a VIP event plus an exclusive performance by Jennifer Lopez celebrating that airline’s launching of Atlanta-Doha service on June 1.
Delta and the other big U.S. carriers have been in a major feud with the Big Three Middle Eastern airlines – Qatar, Etihad and Emirates – for many months, alleging that they are subsidized by their governments and thus competing unfairly on routes to the U.S. Those carriers have also been adding new U.S. routes at a fast pace, prompting the U.S. carriers to lobby for government intervention that would stop that expansion.
Earlier this year, Delta cancelled its Atlanta-Dubai route, blaming subsidized competition; and last month, a Delta executive blasted Qatar Airways’ plan for Atlanta service, claiming there is no way that carrier could make money on the route. A Qatar executive responded by saying his airline was going to “rub salt in the wounds of Delta” by flying to Atlanta – a remark that prompted Delta to take revenge by canceling its Fox Theater sponsorship, the newspaper reported.
Meanwhile, Delta has another rival in Seattle – Alaska Airlines, where the two carriers are in a battle for new routes and market share. In that city, Delta has just taken on sponsorship of the annual Seattle Gay Pride Parade for three next three years – but it added one stipulation to its sponsorship agreement: No Alaska Airlines employee can be in the parade if they are wearing T-shirts or other clothing that displays the Alaska Airlines logo or brand.
Come on, Delta. How low can you go?
UPDATE: Scratch that report about the Seattle Gay Pride Parade. Apparently a Seattle Pride leader misunderstood the sponsorship arrangement with Delta, and mistakenly told Seattle media that it barred Alaska Airlines employees from participating in clothing with company logos. They are indeed welcome, and Delta never declared that they weren’t, he said.
Reader thoughts, please! Plus see below for some more images from the Qatar Airways event at the Fox.
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