Have you ever moved your business away from one airline to another that had better in-flight Wi-Fi service? According to a new survey, an increasing number of travelers are doing just that.
The poll of more than 1,000 U.S. air travelers, conducted by Honeywell, uncovered a growing dissatisfaction with current Wi-Fi service, and rising expectations for faster, more reliable in-flight Internet connections.
“Passengers are serious about getting the best in-flight Wi-Fi experience possible. To avoid losing passengers and revenue, airlines need a connectivity service that is reliable all the time, no matter where they fly,” said Carl Esposito, vice president, Marketing and Product Management, Honeywell Aerospace, which supplies airlines with wi-fi systems.
Among the findings:
- Almost three out of four passengers said they would switch airlines to get a better Wi-Fi link – and 21 percent said they have already done so, giving up on their preferred carrier for another with better service (up from 17 percent in a similar 2014 poll).
- Only 22 percent said their in-flight Wi-Fi was “extremely reliable” over the past year, compared with 27 percent who said so in 2014.
- What kind of quality are travelers looking for? Eighty-three percent said in-flight Wi-Fi should be fast enough to stream video content from sites like Youtube and Netflix; 90 percent feel they should be able to get a reliable Internet link throughout their flight anywhere in the world; and 84 percent said they want a Wi-Fi signal that is as good as what they have at home or in their office.
As you might expect, in-flight Wi-Fi quality is more important to Millennial travelers (born between 1982-1998) than their older counterparts, with a larger percentage of Millennials (27 percent, vs. 15 percent of older flyers) reporting that they have switched carriers for a better experience, and requiring speeds fast enough for content streaming (89 percent vs. 77 percent).
Readers: Rate your overall inflight wi-fi experiences over the last year in the comments!
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