At long last Virgin America is poised to join most major airlines with a new app which it says will launch later this summer.
The new app looks slick and has that fun/mod/funky Virgin feel- not unlike its current website. I’m very excited to give it a try and will definitely sign up to test the beta.
But I have a burning question: Why? Why is Virgin America going to the trouble to create, launch and promote a new app when its takeover by Alaska Airlines is looming? Didn’t Virgin shareholders just this week approve the plan to merge?
Here’s what a Virgin spokesperson told TravelSkills when we asked that very question:
In answer to your Alaska question – airline mergers can take up to 1-2 years to complete, and our merger with Alaska hasn’t even closed yet, so you’re going to see Virgin America around – and be able to continue using the app for future travel – for a long time to come. So for now, it’s business as usual, and we will be encouraging all our guests to download this app and use it for their flights with Virgin America. Guests can also sign-up today to be the first to take the beta version for a test-drive.
The Virgin America app, which along with virginamerica.com was co-designed by Brooklyn-based Digital Product Design and Development shop Work + Co, is launching in beta in the coming weeks and to the world later this summer. Virgin says, “The new mobile app will build on our site by offering an engaging and personalized experience for flyers that we hope you’ll agree was worth the wait.”
In the coming weeks, select Elevate members and other top customers – including a team at one of Virgin’s kep partners, Google – are participating in the beta test for the new app. If you’d like to take the beta version for a test drive and didn’t yet receive an invite, you can register your interest by signing up here.
Below is a quick video walk-through of the app:
Now here’s an interesting and unique feature: The new app will use Spotify to help create a destination-specific soundtrack for your trips.
The Virgin Blog states: Virgin America has always been about more than just getting you from Point A to B. So, we’re furthering our relationship with Spotify for a first-of-its kind trip soundtrack mobile feature on an airline app. Guests can get inspired for their trip by streaming one of the city “Mood Lists” via Spotify. Simply click the Spotify button after you check-in to hear some tunes that will put you in a state-of-mind inspired by your destination.
Thoughts? What’s your favorite airline app? Will you give Virgin’s new app a go?
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