It’s pretty well known that business travelers are adamant about having good Wi-Fi in their hotel rooms. And now a new survey shows that despite the complaints, they spend a LOT of time using it.
The poll found that 55 percent of business travelers spend at least an hour a day using their hotel room Wi-Fi for business purposes; and 48 percent also use it at least an hour a day for personal/leisure purposes.
The survey of 831 U.S. and Canadian business travelers, conducted for the Global Business Travel Association, contradicts the notion that most road warriors are fed up with slow or inconsistent in-room Wi-Fi. “Satisfaction with in-room internet access is generally high with 75 percent or higher satisfaction rates for speed and connectivity, but slightly lower levels (62 percent) for security,” GBTA said.
As if spending a couple of hours a day on their in-room Wi-Fi wasn’t enough, the survey found that 73 percent of its respondents have also used Wi-Fi in hotel public areas in the past year.
Three-fifths of those polled said they normally use the regular free in-room Wi-Fi offered to all guests, while 16 percent said they got free or higher-speed Internet service by booking direct and/or by being a member of the hotel’s loyalty program.
“In the future, a majority of respondents say they are ‘more likely’ or ‘much more likely’ to book directly in exchange for free Wi-Fi or high speed internet; however, the reality is most can obtain free basic Wi-Fi by simply being part of a loyalty program regardless of booking channel,” GBTA noted.
The poll also found that in spite of hotels’ rush to add more guest-oriented technology to their rooms in recent years, business travelers still want more. Asked what they’d like to see more of in terms of hotel technology, the three items most cited by survey respondents were more power and USB outlets in their rooms (35 percent); streaming services like Netflix and HBO Go on guestroom TVs (34 percent); and in-room chargers for laptops and phones (32 percent).
The survey found that more than 60 percent of those polled have downloaded at least one major hotel chain’s smartphone apps within the past year, while one-quarter of them have downloaded three or more. The most frequent uses of the apps are to check reservation status, manage rewards accounts, and book rooms.
Readers: How much time do you spend on Wi-Fi in your hotel? Be honest! What do you mostly use it for?
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