
When checking in for your next United flight, you might get a surprise in October (Image: United)
Starting in October, when you check in for your United flight online or at a kiosk, you might be asked how much you’d be willing to take to give up your seat.
Following Delta’s lead (again), United is set to implement a new bidding process for bumps.
So when you check in for an overbooked flight, you’ll be asked if you are interested in being put on a list of potential volunteers– and if so, for how much. You’ll then be offered three different dollar amounts (in travel credits, not cash) to volunteer your seat.
If United is forced to involuntarily bump passengers, it will choose from the list of lowest bidders. But don’t get your hopes up for much of a jackpot. After the David Dao dragging incident, involuntary bumpings are down at United (and all carriers).
This week Brian Sumers from the Skift travel website tweeted an image of what that screen could look like:

(Image: Brian Sumers)
This probably sounds like deja vu to Delta fliers who know that the airline rolled out a similar plan six years ago.
Here’s what we wrote on TravelSkills about the introduction of Delta’s bidding for bumps process way back in 2011:
Have you tried Delta’s new bidding for bumps process at check in? Instead of the old process where Delta would ask for volunteers and start the bidding over the PA system at the gate, the carrier now asks passengers as they check in (online or at kiosks) if they’d be willing to give up their seat and take a later flight. Once you say yes, you are then asked for the minimum amount you’d be willing to accept in exchange for your seat.
Your offer is then sent to gate agents and added to a list of other volunteers, with the lowest bids at the top. If your bid is accepted, gate agents will call you to the podium to discuss the flight options they can offer (standby or confirmed), as well as extras like meal vouchers or upgrades. At that point, you can accept or refuse their offer. If you refuse, they just move on to the next lowest bidder (if there is one).

Delta has had bump auctions in place since 2011 (Image: JohnnyJet)
Last April, PBS News Hour did a special report on How Delta Masters the Game of Overbooking Flights, which could have been the impetus for United to get on board with a similar plan.
What’s the most money (or credit) you’ve ever scored from a voluntary or involuntary bumping? Please leave it in the comments.
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Personally, having the checkbox option to be violently dragged off the plane was a nice touch.
It’s all stupid games and of course after United was force to pay David Doa millions of dollars, someone kicked butt and forced United (probably all the other airlines) to be more careful in bumping people. There is a reason for all of this, the airlines aren’t getting away with bumping people for $200 vouchers anymore, people are wiser and don’t want to be inconvenience unless they score something big, over $500.
So United and Delta are a lot more careful not to get themselves in trouble.
That is why Mogando didn’t get his $1,200, since that last minute no-show showed up and the airlines was able to take him off the plane free of charge because he was late, Mogando lost out on a good score.
Again don’t expect a bonanza of high paying compensation from the airlines, they will gear up their computers to make sure it doesn’t happen.
ehhh ….. you need some historical context here regarding the usual “UA follows DL” BS
UA has, FOR YEARS, offered to be placed on the VDB list at the check-in kiosks and online check-in (don’t recall if that feature is available on the app or not), then at the gate when they need folks, they’ll call up your name with the VDB price and next-flight offer and at that point you can choose to accept or decline.
ps : I was super close to scoring $1200 on AA JFK-CDG because it’s the last flight out on a trip I didn’t care for, and compensation would’ve involved overnight stay. Tragically, there was a last minute no-show and I was forced to board the plane …. AFTER the gate agent gave away my exit row window seat.