United is upgrading amenity kits for Global First and Business First class passengers starting August 1. (Scroll down to see the current version)

The carrier is joining together with Cowshed Spa (part of the posh London-based Soho House) with a new line of organic skin care products you’ll see in the new kits, in first and biz class lavs,  and at United Club locations and other lounges around the world.

The new kits are nice, but contain the standard items you’d expect such as socks and an eye mask (both with a blue on blue design), tissue, ear plugs, a toothbrush, toothpaste and dental floss. Nothing out of the ordinary….

What did we like most? The built in hook which makes it easier to see and access items in the kit in the bathroom… and makes it re-usuable as a toilet kit for traveling.

Scroll down to see where nearly all the ingredients come from…

United sent a pair of the new kits to TravelSkills and we took some pictures of what you get.

Here’s the first class kit, which is slightly larger, but contains more or less the same items found in the business class kit.

And below is the business class kit. Can you tell much difference?

Both kits feature a cool blue interior with mesh pockets.

A close up of the nifty hook and branded pull tabs:

 

The extra pocket on the back of the Global First class kit is handy for storing extra items during flight.

 

Here’s a look at the current business class amenity kit United is offering… it has a PGA theme (sponsored by Bridgestone) and includes golf balls, tees and colorful tartan socks.

What’s the coolest kit you’ve ever received from an airline? How important are amenity kits in your purchase decision? Please leave your comments below.

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