The recent wave of consolidation in the hotel business has focused attention on some big flashy chains, but business travelers should keep a keen eye on a solid player like Best Western.

Its popular Best Western Rewards program has bucked the industry trend toward depreciation– as a matter of fact, it’s the only major hotel loyalty program that has not reduced benefits over the last decade. In fact, the program has become more lucrative for all members. And right now, you’ll enjoy the “power of 10” meaning every stay earns a $10 gift card, 10% off and 10 points per dollar- read on for details.

Not a member yet? Here are six smart reasons for you to join Best Western Rewards (BWR) today:

1> Signing up is quick and easy. What’s even better is that Best Western will match the status you have with any other hotel program. Just complete this form, fax or mail it back and you’ll get status, just like that, which means bonus points for stays, upgrades and special recognition gifts at check in. Remember that many credit cards offer automatic elite level membership in various hotel programs. Already got status? Get more by taking advantage of Best Western’s Status Match No Catch today.

2> You get lower rates that you can’t find anywhere else. All members get access to the Best Western Rewards rate when booked on bestwestern.com. If you are not a member, you don’t get the discount. For that reason alone, you should sign up for BWR today…you’ll appreciate that recognition right away.

3> Choosing the best Best Western hotel for you is easier than ever. Best Western recently set out to clarify and better set business traveler expectations by dividing its core hotel portfolio into seven distinct brands: Best Western Premier, Best Western Plus and Best Western. Service levels are the same at each but the amenities are enhanced. At a standard Best Western you can expect to find the basics such as breakfast, free wi-fi, coffee makers, free parking and cable TV. More contemporary Plus properties add on amenities favored by business travelers such as big and well-lighted desks, in-room refrigerators, fitness rooms, pools, or business centers. Upscale Premier and Premier Collection hotels are typically located in iconic downtown or resort areas and sport high-end furnishings and design, on-site restaurants and/or bars, same-day dry cleaning service, meeting rooms and HD televisions. Typically, Plus and Premier properties earn three or more stars from AAA. Best Western is also rolling out GLo hotels, which are hip, midscale suburban boutiques with an emphasis on value, design and comfort and similar Vib hotels located in more dense downtown areas. Executive Residency properties offer the perfect combination of home and hotel for longer stays.

4> You get rewarded instantly! Best Western knows the value of instant gratification (and the power of 10!), and its current promotion provides just that. Register now and get a $10 Best Western Gift Card for every stay between February 13 and April 30. What’s best about this is that there’s no limit on the number of gift cards you earn during the promotion period- stay five times and you’ll get $50 off, 10 times and you get $100! Registration is required before your first stay.

5> Earnings add up fast. BWR members earn 10 points per dollar spent, and can redeem those points at 4,100 hotels around the world. While the average redemption is around 16,000 points per night, members can get a free night for as few as 8,000 points– one of the lowest free night thresholds of all major hotel programs. And even better, those free award nights count toward elite status! With many other loyalty programs, points expire after a certain period of inactivity. Not with Best Western Rewards! BW knows that travel can be an on-again-off-again experience, and will welcome you (and your points) back any time.

6> Good for travelers…and their companies. Best Western’s Business Advantage program offers small and medium sized businesses benefits such as an across-the-board 10% discount off the best available rate. Plus, both business owners and employees get automatic elite level membership in the Best Western Rewards program. And, while each traveler earns Rewards points during each stay, Best Western also credits the business owners’ account with an additional 10 percent of the total points earned by traveling employees.

What are you waiting for? Sign up today and Go. Get. Rewarded! And if you are already a Best Western Rewards member, make a reservation and enjoy the Best Western Surprise!

Have you signed up for Best Western Rewards yet? Matched status with another program? Why or why not? Tell us in the comments. 

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