Alaska Airline’s mod new look. What do you think? (Image: Alaska Air)
Alaska Airlines today unveiled its first major brand change in 25 years on a newly painted Boeing 737-800. The new look will soon will be featured not just on its jets, but throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet.
In addition to the newly painted plane, the new look makes its debut at Alaska’s Seattle-Tacoma International Airport tickets lobby and 41 branded gates.
Here’s a look at the old livery on an Alaska Air 737-800 (Image: Wikimedia Commons)
The most visible changes are the logo font, the Eskimo icon and a bold, energetic new color palette.
Cover Alaska Air’s latest inflight magazine (Image: Alaska Air)
Alaska Airlines says: The iconic Eskimo prominently featured on the tail of the plane has been Alaska’s brand beacon since 1972, welcoming customers and guiding employees with a warm, friendly face. His profile has been modernized and new vibrant colors added around his parka trim, which include Tropical Green and Breeze Blue, reminiscent of the tropical regions Alaska serves including Hawaii and Costa Rica. Atlas Blue, which is a cue to Alaska’s 14 global airline partners, is also featured throughout the design.
Last time Alaska tried to fiddle with the Eskimo face, it ran into trouble. Rumors of a logo change change in the late 1980s inspired a “Don’t Touch the Eskimo” resolution in the state of Alaska.
To bring the refreshed brand to life, Alaska collaborated with Seattle-based Hornall Anderson, a global branding and design firm. Full details here.
In the next month Alaska will take delivery of four Boeing 737s with the new paint theme and by the end of the year will have 40 planes in the new livery. All 111 airports Alaska and its regional partners serve will be rebranded, a project that is expected to be completed around the end of the year.
What do you think of the new look? Please leave your comments below.
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