…the millennial generation is going to change the way you eat, drink, relax, connect and collect rewards on the road. Big time.  

These young whippersnappers (aged 18-34) are into sharing, community, social media and technology– so much in fact, that they value a good wi-fi connection more than a good meal. That’s pushing hotels to invest more in technology than in food and beverage. It’s why we see hotels spending heavily on big, bright, communal lobbies full of plasma screens, electrical outlets, work/play/network furnishings and tapas instead of full service bars, restaurants and room service.

Millennials would rather bring their own devices than use the ones provided by airlines or hotels, thank you. Which means airlines could be less likely to invest in seat back systems when folks would rather “BYOD” or bring their own devices.

And it’s why hotels are shuttering or converting old-school “business centers” into community space.

They are less influenced by rewards programs, and very few profess to be brand loyal. This likely means that they’ve not been traveling long enough to develop strong loyalty, so providers are eager to sign them up. That’s why nearly every big travel brand has ads, giveaways and social media campaigns targeted to this generation.

They also love information displayed graphically, which is why you seen a lot more infographics like the one we’ve posted below. It’s provided by SACO, and provides a interesting look at what millennials are all about– and how they are shaping everyone’s travel experience.

SACO is a provider of serviced apartments in the UK.

–Chris McGinnis

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