Why does New York City’s Saks Fifth Avenue have a United aircraft inside its windows?
The airline has teamed up with the famous retailer to promote its new Polaris Business Class by installing a mock-up of the cabin – along with part of a fuselage – in the windows of Saks’ flagship store facing Fifth Avenue between 49th and 50th streets.
Besides offering a public showcase for United’s new international business class cabin, Saks also provided custom-designed bedding for passengers.
The unusual window displays – titled “Now Arriving” — will remain in place through January 22, United said. The total display takes up 14 windows, with the six center windows showing the interior of a new business class cabin, with full-size seats (and the Saks bedding, of course).
United is beginning to roll out the new Polaris cabins on its 777-300ERs during the first quarter, and will eventually install it on other widebodies. The airline has also opened its first dedicated Polaris lounge at Chicago O’Hare, with additional lounges to follow at eight other key international airports.
United has set up a website with details on its new business cabin at www.united.com/Polaris. Here are a few more photos: